Lesson 11

Truly Remarkable

This weekend was tough; I moved my family into our new apartment this weekend while fighting the rain and sickness.  However, this weekend gave me insight about the life of an entrepreneur.  In the life of an entrepreneur, there will be rain, there will be sickness and there will be change.  However, our success depends on how well we deal with these issues in our lives and businesses.  The key in my mind is determination, and enduring to the end.

I think this could draw a particular parallel with my 100.00 challenge business, because I have already dealt with a huge failure.  I think the biggest failure that an entrepreneur can deal with is the loss of their business for whatever reason.  I lost it because I found out that the distribution of the product would be impossible from my original model, and it was way too late in the process to go to the canning and selling method.  Therefore, I chose to change my business model, because I had it as a backup the whole time.

The lesson I really learned from this is that the rain, sickness, and body aches were simply setbacks and small failures that I dealt with in moving, and the loss of the business was something that I must deal with.  So, therefore, I made money by selling marketing and sales consulting services for a local, small, knife business.  In a high-level sense, my first piece of advice is to sell knifes at toy shows and toys at knife shows.  Just like Seth Godin says, in order to be recognized, you must do something truly remarkable (Purple Cow).